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With the aim to develop a stronger brand vision, HUGO BOSS has consolidated its brand portfolio to move forward with two brands: BOSS and HUGO. This two-brand strategy emphasizes the company’s roots and will make it simpler and more intuitive for our customers to understand the product offerings. HUGO BOSS is a company with a rich tailoring background, and this will remain as a core component of the offering from both brands. But each one offers its own signature style and its very own message.