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Silver Cross design and create beautiful baby products for families everywhere. Loved for our products, support and values for almost 150 years. Far more than the original British nursery brand. Still designed in the heart of Yorkshire, everything we do is crafted with care. Intuitive design, expert craftsmanship and beautiful detail combine, with quality and safety always coming first. Trusted by millions and loved from day one, we’re putting the future first to make family life a little easier. For the moments that matter, for families everywhere, for the next generation.